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Editorial policy

Endpoint Index is an independent database of SMB endpoint security products.

Contents
  1. Independence
  2. Listed, Claimed, Featured and Category Sponsor
  3. Scores and rankings are never for sale
  4. Affiliate links
  5. Corrections
  6. Contact

Every price and lab result is sourced and dated. Products are ranked by a published Fit Score. Listing is free. Paid Featured and Claimed placements cannot change scores or ranks.

Independence

  • No vendor pays to be listed, and no vendor can pay to change a score, a rank, an inclusion, a comparison verdict or any editorial text.
  • Every score comes from the published SMB Fit Score formula, applied to sourced fields. The formula and every input are shown on each product page.
  • Commercial information (affiliate links, Claimed, Featured and Category Sponsor status) is stored separately from product data. The scoring and ranking never read it, and every build checks that they don't.
  • Editorial text is written from the sourced data and cites it. We do not publish opinions that cannot be traced to a source.
Plan What it is Cost What it can never do
Listed Any eligible product, with full data, Fit Score, rankings and comparisons. Free
Claimed A verified vendor badge on the product page, and a vendor profile (tagline, description, logo, HQ, founding year) shown in a panel labelled "From the vendor". Profile edits are reviewed before they appear. Paid, yearly Change a score, a rank, or any product data without the same public-source check every change goes through.
Featured A card labelled "Featured" on a category page, above and outside the ranked table. Includes a Claimed listing. At most five per category page. Paid, yearly, per category Appear inside a ranked table or on a product report, or change a score, rank, inclusion or editorial text.
Category Sponsor The single slot labelled "Category sponsor" at the top of one category page, also shown in the labelled sponsored slot on the homepage and research articles. Includes a Claimed listing. One per category page. Paid, yearly The same as Featured.

Prices are on the rate card. Every paid placement is labelled where it appears, and its links are marked as sponsored. We can decline any application, and a declined application is never charged. A placement buys a labelled position, not traffic, leads or mentions.

Rules for vendor-supplied text

Profile text is shown only in panels labelled "From the vendor", and we review it before it appears. No superlatives or rankings claims ("best", "leading", "#1", "industry-leading" and the like), no claims we cannot check against a public page, no comparisons with or mentions of competitors, and no promotional formatting (capitals, emoji, exclamation marks, prices or discount offers). Describe what the product does and who it is for, factually. We edit or decline text that breaks these rules.

Scores and rankings are never for sale

Rankings are sorted by the SMB Fit Score, with ties broken by published price. No payment, partnership or affiliate programme can move a product up or down, add it to a ranking or remove it from one. Products that pay us nothing are ranked by exactly the same formula as products that do.

Some "Visit vendor" buttons are affiliate links: if you buy after clicking, we may earn a commission at no cost to you. Affiliate links are labelled "Affiliate link" next to the button and are marked as sponsored. Whether a vendor has an affiliate programme never affects its data, score or rank.

Corrections

Report an error to [email protected], with a link to the public page that shows the correct value. We review every report within 5 business days. Verified corrections are published in the changelog with what changed and the date. Prices and lab results are also re-checked every week.

Contact

Editorial questions, corrections and vendor enquiries: [email protected].