HEAD-TO-HEAD · 13 COMPARED FIELDS · VERIFIED 2026-09-07

Bitdefender GravityZone Business Security vs ThreatDown Advanced

79
Bitdefender
NGAV$38.50/endpoint/yr
51
ThreatDown (Malwarebytes)
EDR$79.00/endpoint/yr
QUICK ANSWER

GravityZone Business Security lists at $38.50 per endpoint per year and scores 79/100; ThreatDown Advanced at $79.00 per endpoint per year and scores 51/100.

Field by field

TEAL UNDERLINE = BETTER FOR AN SMB BUYER, PER ROW
FIELDBitdefender GravityZone Business SecurityThreatDown Advanced
Price at 10 seats$38.50/endpoint/yr$79.00/endpoint/yr
Pricing modelper endpointper endpoint
Minimum seats15
Managed 24/7 responseAdd-onNot offered on this tier
AV-Test2025-12 · protection 6/6.0Not tested
AV-Comparatives2026-H1 · 99.8% · 4 FPNot tested
MITRE ATT&CK2024 · 100% coverageDATED2024 · null% coverageDATED
Ransomware rollbackIncludedIncluded
Identity threat detectionNot offered on this tierNot offered on this tier
MSP multi-tenant consoleIncludedIncluded
Self-serve purchaseYes — card checkoutYes — card checkout
Free trialAvailable14 days, no card
SMB Fit Score79 /10051 /100

Verdict

The 25-point gap comes from efficacy: Bitdefender scores 25/35 against ThreatDown (Malwarebytes)’s 0/35. They differ on EDR: Bitdefender does not offer EDR; ThreatDown (Malwarebytes) includes EDR.

Which to pick

UNDER 25 ENDPOINTS, NO IT STAFF
Bitdefender

Lower normalised price: $3.21/endpoint/mo vs $6.58/endpoint/mo

25–250 ENDPOINTS, MSP-MANAGED
Bitdefender

Higher SMB Fit Score: 79/100 vs 51/100

REGULATED (HIPAA/PCI)
Neither is a clear fit

Neither product fits: Bitdefender (EDR: not offered, managed 24/7 response: available as a paid add-on), ThreatDown (Malwarebytes) (HIPAA BAA: not available)

Frequently asked

What is the price difference between Bitdefender GravityZone Business Security and ThreatDown Advanced?

Bitdefender GravityZone Business Security lists at $38.50/endpoint/yr; ThreatDown Advanced at $79.00/endpoint/yr.

Which product includes EDR?

Bitdefender GravityZone Business Security: No. ThreatDown Advanced: Yes.

Which has better independent test results?

Bitdefender GravityZone Business Security: AV-Test, AV-Comparatives, MITRE ATT&CK. ThreatDown Advanced: MITRE ATT&CK.

What is the minimum number of endpoints for each product?

Bitdefender GravityZone Business Security: 1. ThreatDown Advanced: 5.

Does either include managed detection and response (MDR)?

Bitdefender GravityZone Business Security: Available as a paid add-on. ThreatDown Advanced: No.

What is the SMB Fit Score for each?

Bitdefender GravityZone Business Security: 79/100. ThreatDown Advanced: 51/100. The score measures evidence-based fit for small businesses.